Marketing Director

Marketing Director

17 oct
|
Bic Group
|
Chiapas

17 oct

Bic Group

Chiapas

BIC® products are known and appreciated all over the world for their quality, their affordability and ease of use. The ballpoint pen, the pocket lighter, the one-piece shaver are all part of the daily lives of millions of consumers. These products make BIC® one of the best known international brands, present in 3.2 million retail outlets, in more than 160 countries. As we explore the tremendous opportunities ahead, we have a need for dedicated and dynamic employees to help build our team. With a strong commitment to encouraging future and current team members to “Unlock the Best You!” the BIC People Promise reinforces the principle that people are at the heart of its business success.





BIC is committed to its team members and to the promise of helping them unlock their full potential.

Job Description



Responsible for leading the Marketing function in Mexico and Ecuador, as well as developing growth strategies to meet the objectives of the company, being a key contributor in the development of the business.

The scope of the position includes the definition of the Long-Term strategy for Mexico and Ecuador, an effective management of the product portfolio, the leadership of the implementation of the innovation pipeline, implementation and execution of GI&I; brand building & positioning plans, the implementation and execution of the communication strategy defined by GI&I; and P&L; accountability across categories.

Your Job Will Include

Timely analyze market data, competitors’ activities and customers strategies to detect risks and opportunities for the business.

Assure the right understanding and implementation of the Marketing strategy with the Sales Team in the Region. Monthly follow up of Sales targets to propose the corrective actions needed.

Lead the Product Management strategy, developing the activation plans for the full portfolio, defining key priorities in line with LAM/Group guidelines and roadmap.

Define and assure the right implementation of the Price strategy by Product and Sales Channel in the Region considering channel/customers margins strategy.

Implement the Advertising & Communication strategy in the Region align with LAM/Group strategy. Manage local media agencies.

To understand and leverage multiple Distribution platforms to ensure that products are made available to end consumers including B2B and e-commerce initiatives.



Qualifications



Bachelor’s degree in Marketing, Business Administration or related fields. Advance level in English and Excel/Power Point/Office 365.

Advance Financial knowledge managing P&L; variables and ROI analysis.

Advance Communication skills both written and oral.

5 years of experience leading regional Marketing teams in FMCG companies.

#LI-AS1

Additional Information



BIC is an equal opportunity employer and committed to recruiting, developing and maintaining a diverse workforce in compliance with all applicable Human Rights legislation. The Company will endeavor to make reasonable accommodations up to the point of undue hardship, for disabilities made known to it by its employees and applicants.

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