Digital Marketing Specialist 3

Digital Marketing Specialist 3

23 feb
|
Oracle
|
México

23 feb

Oracle

México

Job Description



All over the world, people's lives are better because of Oracle. Want to make a difference? Join our company of change-makers.



From Oracle to culinary school and back again. Bonnie Carlson Kaypaghian uses the skills she learned to create recipes for her daughter’s Type 1 Diabetes and has written a cookbook to share with the world.



Detailed Description and Job Requirements



Responsible for digital marketing of products or services in support of Oracle's demand generation strategy using tools to optimize marketing strategies and enhance the customer experience with new technology platforms and innovations.



Responsible for digital marketing activities to optimize the online user experience,





increase marketing effectiveness. Executes online marketing programs such as search optimization (paid and natural search), affiliated marketing, social marketing, and viral marketing to create buzz and inbound demand responses. Drive traffic which ultimately generates sales pipeline. Translates ideas used in demand generation into promotional marketing campaigns and advertising personas. Ensures localized content is leveraged for all digital marketing channels including, web, social, paid advertising and outbound emails Conducts analysis for programs effectiveness and uses the findings for market site enhancements and to leverage optimization of all digital programs. Collects and analyzes digital/internet/website/mobile data and statistics which monitor and measure the performance of digital traffic and activities to support marketing and campaign optimization, lead generation for sales, product and engineering teams for continuous improvements to product and data driven decision making. Applies statistics-based market intelligence to business issues and formulates recommendations on optimizing the user experience and help drive business outcomes. Monitors and analyzes site performance and reviews tracking metrics to provide solutions to increase search engine ranking and creating marketing personas/audience profiles. Researches and evaluates new technology trends and identifies new optimization opportunities.



Job duties are varied and complex utilizing independent judgment. May have project lead role. 5+ years related experience. BA/BS degree or equivalent. Proficiency in web analytics applications, strong database skills and technical understanding of website architecture and mobile platforms.



Job



:Marketing



Location



:CO-CO,Colombia-Bogota



Other Locations



:MX-Mexico:



Organization



:Oracle

Marketing Comm / PR Specialist 3

Marketing Comm / PR Specialist 3

Values are OCIs foundation and how we deliver excellence. We strive for equity, inclusion, and respect for all. We are committed to the greater good in our products and our actions. We are constantly learning and taking opportunities to grow our care [...]
México
04 mar
    México
    04 mar

SAP Finance Planning and Consolidation Specialist

SAP Finance Planning and Consolidation Specialist

COMPANY DESCRIPTION SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, w [...]
México
04 mar
    México
    04 mar

VCN Sales Specialist, Mexico - Opportunity for Working Remotely

VCN Sales Specialist, Mexico - Opportunity for Working Remotely

VMware is seeking a highly motivated individual with a technical background in sales, business development, and enablement to accelerate VMware Virtual Cloud Network  Solution sales through our strategic reseller partners. This quota-carrying positi [...]
Distrito Federal
04 mar
    Distrito Federal
    04 mar

Marketing Comm / PR Specialist 3

Marketing Comm / PR Specialist 3

Job Description All over the world, people's lives are better because of Oracle. Want to make a difference? Join our company of change-makers. From Oracle to culinary school and back again. Bonnie Carlson Kaypaghian uses the skills she learned to c [...]
México
04 mar
    México
    04 mar